DS Media & Events Ltd and its affiliated events, collectively Events of the North (“DS Media & Events”, “Events of the North” “us”, “we”, “our”) is a company registered in Scotland under registered number SC369894 with its registered office Kiln Rigg, Wall, Hexham, Northumberland, NE46 4EQ.
Events of the North deliver a number of mass participation sports events across the UK. Trading since 2010 under DS Media & Events Ltd, the company now organises four large scale events along with a number of smaller events throughout the year, ranging from 5K runs to Marathons and Duathlons.
This privacy policy (the “Privacy Policy”) is applicable to all event websites under the Events of the North brand:
Eventsofthenorth.com
Sunderlandcity10k.com
Durhamcityrun.com
Worcestercityrun.com
Kieldermarathon.com
Tryonthetyne.com
Wildgoatfestival.com
collectively (the “Websites”) and your direct interactions with us.
In this Privacy Policy, references to “personal information” include any information which can be used to directly or indirectly identify you, such as your name, email address, telephone numbers, postal address, age, gender and identifiers such as your IP address.
We are the data controller for the purposes of the General Data Protection Regulation (Regulation (EU) 2016/279) and any other law applicable to the processing of your personal information. We will take all necessary steps to ensure that your personal information is processed by us in accordance with these data protection laws.
If you have any questions about this Privacy Policy, or to exercise any of your rights under this Privacy Policy, please contact us by email at info@eventsofthenorth.com or by post at DS Media & Events Ltd, Kiln Rigg, Wall, Hexham, Wall, Northumberland NE46 4EQ.
This Privacy Policy is intended to let you know (1) the kinds of personal information we may gather during your visit to the Websites or through your direct interactions with us, (2) why we gather your personal information, (3) how we might use your personal information, (4) when we might disclose your personal information, and (5) how you can manage your personal information.
Please be advised that the practices described in this Privacy Policy apply only to information we gather on our Websites or during your direct interactions with us.
We may change this Privacy Policy from time to time and will publish the updated version on our Websites. We may also email you to notify you of any substantial changes to this Privacy Policy. You should periodically review this Privacy Policy carefully.
We may collect and use different kinds of personal information about you set out in the following table. We may combine any of this personal information together for the purposes explained in this Privacy Policy.
Data we collect
Identity data (first name, last name, username or similar identifier, gender, birth date, nationality)
How we collect it
Provided by you through a direct interaction with us (including your responding to a survey)
Contact data (email address, telephone number)
Provided by you through a direct interaction with us (including your responding to a survey)
Technical data (IP address, registered domain, browser type, hardware type, network and software identifiers, system configuration information, device information)
Using automated technologies or interactions (such as cookies and other similar technologies)
Usage data (visits to and use of our Website, activity history)
Using automated technologies or interactions (such as cookies and other similar technologies)
Marketing and communications data (marketing preferences in respect of us and third parties)
Provided by you through a direct interaction with us (including your responding to a survey)
We may also; receive personal information about you from MyLaps when you register for an Events of the North event as a participant, spectator or volunteer. MyLaps has its own privacy policy and you should refer to it for any questions you may have about the information MyLaps collects about you when you register for an Events of the North event using MyLaps.com; collect, use and share aggregated data such as statistical or demographic data; and use cookies on our Website for identification and analysis and advertising purposes.
The table below sets out how we use your personal information and what our lawful basis for processing your personal information is. We may process your personal information for more than one lawful basis depending on the specific purpose for which we are using your personal information. We will only use your personal information when the law allows us to.
Purpose/Activity
Data Type
Lawful Basis for Processing
To provide you with products and services
Identity data
Contact data
Performance of a contract with you
To enable you to participate in events; including recording and publishing your finish time alongside your name, gender and age group
Identity data
Contact data
Performance of a contract with you
To enable you to volunteer or host at events
Identity data
Performance of a contract with you
Contact data
Express consent
To deal with emergencies relating to your participation in events; including contacting a next of kin
Identity data
Necessary for our legitimate interests (to ensure your safety and the safety of others at our events, and to protect our rights)
Contact data
Necessary to comply with a legal obligation
To administer and protect our Website and provide customer services (including sending you service messages via email)
Identity data
Performance of a contract with you
Contact data
Necessary for our legitimate interests (ensuring the proper operation of our Website and our business)
Technical data
To verify your identity
Identity data
Performance of a contract with you
Contact data
Necessary for our legitimate interests (to prevent and detect fraudulent activity, security incidents and criminal activities)
Technical data
Necessary to comply with a legal obligation
Usage data
To investigate complaints about our Website or events
Identity data
Contact data
Technical data
Usage data
Necessary for our legitimate interests (to ensure the proper operation of our Website and events)
To use data to perform statistical and trend analysis
Technical data
Usage data
Necessary for our legitimate interests (to develop our business, Website and events and to inform our marketing strategy)
To promote our events
Identity data
Necessary for our legitimate interests (to develop our business, Website and events)
To personalise your experience on our Website by delivering relevant content and advertisements
Identity data
Contact data
Technical data
Usage data
Marketing and communications data
Necessary for our legitimate interests (to develop our business, Website and events and to inform our marketing strategy)
To make suggestions and recommendations to you about events, products or services that may be of interest to you
Identity data
Contact data
Technical data
Usage data
Marketing and communications data
Necessary for our legitimate interests (to develop our events and grow our organisation)
To send you marketing about our own events, products and services
Identity data
Contact data
Technical data
Usage data
Marketing and communications data
Necessary for our legitimate interests (direct marketing)
Express consent
To send you marketing about carefully selected partners to enhance your event experience
Identity data
Contact data
Technical data
Usage data
Marketing and communications data
Express consent
We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, email us at info@eventsofthenorth.com.
If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Finally, we can use and share your aggregated data for any purpose. Aggregated data is not considered personal information in law as it does not directly or indirectly reveal your identity. However, if we combine aggregated data with your personal information so that it can directly or indirectly identify you, we will treat the combined data as personal information and use it in accordance with this Privacy Policy.
We keep your personal information confidential, but may share it for the purposes/activities set out in the table above with the following:
We will disclose your personal information to third parties:
You can ask us to stop sending you marketing messages at any time by of the relevant communications. You can do this by clicking ‘unsubscribe’ on any email or by emailing us at info@eventsofthenorth.com with a request to be unsubscribed.
We have adopted strict security processes, in accordance with good industry practice, to prevent the unauthorised access to, or disclosure of, your personal information. We have put in place procedures to deal with any suspected personal information breach and will notify you and any applicable regulator of a breach where we are legally required to do so. In addition, we also limit access to personal information to those employees, agents, consultants and other third parties on a need-to-know basis and subject in each case to suitable obligations relating to security and confidentiality of your information.
Despite our implementation of these policies, please note that we cannot guarantee the security of any personal information that you send to us via the internet (including via email or forms on our website) or which is collected using online devices/tracking technology.
We will retain your personal information only for as long as is strictly necessary for the purposes for which such personal information was originally collected (or for such longer period as may be required by law).
Our Websites contain links to other websites, and in some cases, frames other websites (e.g. MyLaps.com), operated by our affiliates, partners or third parties. Please be advised that the practices described in this Privacy Policy for us do not apply to information gathered through these third party website(s). These other website(s) may also send their own cookies to you, collect your data or solicit your personal information. Always be aware of the terms of use and privacy policies of the websites you link to. We are not responsible for the actions and/or privacy policies of third parties or their websites. We encourage you to be aware of when you leave our Website and to read the privacy policies and terms of use of each and every website that you visit.
It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us.
You have the right to:
You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
If you would like us to undertake any of the actions set out above in relation to your personal information, please contact us on email at info@eventsofthenorth.com or by post to DS Media & Events Ltd, Kiln Rigg, Wall, Hexham, Northumberland, NE46 4EQ
In addition to the above, please note that you have the right to make a complaint at any time to the Information Commissioner’s Office. We would, however, appreciate the chance to deal with your concerns first so please contact us in the first instance.
